The company name Macransa is derived from Cypripedium macranthum, the scientific name for one of the wild orchids common in Japan.
President Masafumi Hayashi liked to grow this variety in his research during his days in school.
The scientific name macranthum means “a plant with large flowers.”
The company name Macransa reflects our desire to impress people in the same way they are impressed by a large flower.
Macransa planned and produced a wide range of motorsports scenes in F1, WGP, and Indy for the marketing of the Marlboro World Championship Team, particularly for Ayrton Senna, Michael Schumacher, and Kenny Roberts.
Macransa established Japan’s first carrozzeria DOME with the president’s brother. After the public debut of DOME-ZERO, which was Japan’s first supercar, DOME developed a variety of racing cars, which increased its visibility in motorsports domestically and overseas. The company also worked on the world’s first full-digital instrument panel.
Macransa helped to plan TV Asahi’s programs for live broadcasts of the 24 Hours of Le Mans, which the company worked on for more than 20 years, sponsored the Le Mans Fair, and created related content for video, laser discs, CDs, and LPs. The company has been engaged in a wide range of businesses from game machines for Konami to the development of...
In the early days of development, medical colleges ignored the project because the colleges thought it would be impossible to measure a body temperature and blood pressure accurately with electricity; therefore, the company brought prototypes to the medical fields to continue trials and hearings. Omron’s electronic sphygmomanometer was not a major hit when first marketed, but now it has grown to be very...
Macransa imported and sold chocolates named after Audrey Hepburn, which she allowed because of her love for the chocolatery located near her house.
Macransa worked on the branding of Hawaiian Host Macadamia Nuts Chocolate and Kliban Cats Crazy Shirts, both of which are popular Hawaiian souvenirs.
Macransa co-created musical compositions with Narada Michael Walden, who was a renowned producer for Michael Jackson, Whitney Houston, and Mariah Carey, among others. The company produced live shows for Ray Charles, James Joseph Brown, and Isao Tomita. Macransa also took charge of the PA for the top jazz musicians Miles Davis, Chick Corea, Keith Jarrett, and Herbie Hancock.
Head Office/Business Planning Division
Maison Meiwa 3F, 4-10-18, Minami-Azabu, Minato-ku, Tokyo 106-0047 Japan
Tel: +81-3-3449-8885/Fax: +81-3-3449-8822
