Motorsports events are the most effective in terms of advertising and cost because motorsports have news hooks and a highly futuristic image. If the target suits, no other event has as much of an impact as motorsports events. The plan drawn up by Macransa as the compilation of the many years of experience gained through involvement in motorsports from the early days in Japan and the know-how about the advertising industry was epoch-making, and thus it was called the bible of the motorsports industry as the basis of plans that motorsports teams currently prepare. The company’s ability is proven by the fact that Macransa signed an exclusive contract with Marlboro, the greatest sponsor in the world of motorsports, for the first time in Japan. Macransa has also acted as a pioneer in Japan in terms of handling motorsports of both motorcycles and four-wheeled vehicles, as well as motor races domestically and overseas. In addition, the company was the first to make proposals for expanding the utilization of motorsports to broader fields according to sponsors’ needs, including CI, CSR, recruiting and HR, not using them simply as an advertising sign for product promotion.